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Channel: 5. Leverage Reputation Archives - Influencer Relations
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Reputation Management, a view from the University of Zurich

We can recommend readers look at Reputation Constitution, Issues Monitoring and Issues Management in Media Society (published by the University of Zurich). Pleon, the...

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‘Optimize’ ranks the analysts, fails math test

CMP’s magazine for CIOs, Optimize, has surveyed its readers and concluded that most of them find Gartner to be the most influential firm. This...

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Why has mainstream PR stopped growing?

The PR industry has stopped growing. The annual PR Consultants Analysis, which reviews the top 1000 PR consultancies, is an annual study whose 2006...

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Can a single technology reporter impact business value of technology companies?

A hat-tip goes to Rob Hilsen for pointing out “The Value of Quality”, a recent study out of USC’s Marshall School of Business which...

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Connecting analyst relations to corporate reputation

How should analyst relations relate to top executives’ growing concern about corporate reputation? Corporations have supported the establishment of research centres focussed on corporate...

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Assessing technology brands’ reputation among industry analysts

In today’s cautious high technology industry, industry analysts’ recommendations affect half of IT and telecom purchases by businesses. Tomorrow I’ll be at Manchester Business...

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Influencer relations needs action research to look beyond the left-overs

Analyst relations professionals increasingly find themselves discussing influencer relations. Don Bulmer uses a nice definition: a systematic way to identify, measure and build bridges...

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Llorente y Cuenca’s Jorge Cachinero on reputational freefall

Jorge Cachinero, group senior director at one of Europe’s leading communications consultancies, made some interesting comments today during an Instituto de Empresa talk. Alongside a...

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Slidecast: How integrated marketing communications can save public relations

“Integrating PR” is the title of a presentation I’ve just uploaded to slideshare. Subtitled “How integrated marketing communications can save public relations” it outlines the...

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Like Pike Place? Influencer marketing needs to be more entertaining?

No story can be instrumental unless it is first and foremost entertaining. That’s the message I took away from a conference held by the...

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Can research be better than free?

The growth of free research is an absolutely fascinating development. In a way, it’s an acceleration of what we’ve seen in the analyst industry,...

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Analysts as bloggers: three sides to a triangle

Merv Adrian, the former Forrester analyst who recently founded IT Market Strategy, has produced a useful summary of some of the discussion about analysts...

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Gartner is moving into a premium niche

The discussion in last week’s webinar focussed on the idea that Gartner’s response to the temporary decline in its market has been to cut...

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Gartner & AMR, but in the end its still organic growth vs. the Analyst Cycle

Praise goes to the IIAR for breaking the news (to me, at least) of Gartner’s purchase of AMR Research. The AR institute posted the...

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NDAs mislead, slow, weaken and pressure analyst relationships

Non-disclosure agreements (NDAs) are a continual bone of contention between vendors and the analyst industry. Lighthouse feels that their impact is almost universally negative,...

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Is sustainable business selfish or altruistic?

Providers of ‘Green’ solutions can build momentum by focussing on the present and future economic benefits of sustainability when speaking with business people, but...

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Informa eats Ovum for breakfast: Scrambled eggs, poached or egg rolls?

It’s just been announced that 12 year Informa veteran Steve Holtham is replacing Ovum managing director Brett Azuma “with immediate effect”. The press release...

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NelsonHall’s John Willmott on how analyst firms should respond to users’...

NelsonHall’s built an astonishingly strong reputation over more than a decade of research into BPO and strategic sourcing. At the AR Forum on October...

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Webinar playback: David Taylor and Duncan Chapple discuss sales enablement

In a recent webinar on sales enablement David Taylor, Cisco’s former head of analyst relations and marketing intelligence in EMEA, talks over the realities...

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SageCircle joins Kea Company

Earlier today Kea Company announced its purchase of SageCircle. It’s great news for the analyst relations profession, and I am excited that Dave Eckert...

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